WEBVTT
Kind: captions
Language: en

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Do you remember this little marketing slogan?

00:00:05.220 --> 00:00:06.800
No?

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Well, I can’t say I’m entirely surprised.

00:00:08.960 --> 00:00:10.840
But I’m also a little sad.

00:00:10.840 --> 00:00:15.500
That was one of the taglines of LightScribe,
a direct-disc labeling technology developed

00:00:15.500 --> 00:00:20.120
by Hewlett Packard and first released commercially
in 2004.

00:00:20.120 --> 00:00:21.120
What is it?

00:00:21.120 --> 00:00:24.820
Well, it’s a really clever twist on an already
common technology.

00:00:24.820 --> 00:00:30.580
LightScribe used existing optical drive technology
to burn monochrome images onto the label side

00:00:30.580 --> 00:00:34.160
of optical media, either CDs or DVDs.

00:00:34.160 --> 00:00:38.040
That’s right, it’s optical media time
again here at Technology Connections, where

00:00:38.040 --> 00:00:40.360
our mission is to stay timely and relevant.

00:00:40.360 --> 00:00:42.560
*beeper noise*

00:00:42.560 --> 00:00:43.819
Oh, excuse me I need to take
this.

00:00:43.820 --> 00:00:46.320
[to non-existent assistant offscreen] 
Uh, can I borrow your phone?

00:00:47.140 --> 00:00:51.580
Jokes aside, I actually really, really like
the idea of LightScribe, and I think it’s

00:00:51.580 --> 00:00:54.480
an absolute shame that it didn’t take off.

00:00:54.480 --> 00:00:58.440
We’ll soon see that it’s not too surprising
it didn’t, but let me explain why I like

00:00:58.440 --> 00:00:59.600
it so much.

00:00:59.600 --> 00:01:03.459
LightScribe is a perfect example of my favorite
kind of innovation.

00:01:03.459 --> 00:01:08.430
Take a thing that currently does a thing,
and make it do more things or different things!

00:01:08.430 --> 00:01:13.170
At their core, LightScribe enabled optical
drives are pretty much identical to any ordinary

00:01:13.170 --> 00:01:14.960
CD or DVD burner.

00:01:14.960 --> 00:01:19.820
See, you already have a high-powered laser
that’s able to write readable data on a

00:01:19.820 --> 00:01:25.270
little plastic frisbee, so why not use that
same laser to burn images onto the other side

00:01:25.270 --> 00:01:26.830
of that plastic frisbee?

00:01:26.830 --> 00:01:31.420
And that’s roughly the exact question that
Daryl Anderson, lead engineer of the LightScribe project,

00:01:31.420 --> 00:01:34.180
probably asked when he first thought
up the product maybe.

00:01:34.580 --> 00:01:39.340
The bottom side of any writable optical disc
is already a marvel of engineering, with heat-sensitive

00:01:39.340 --> 00:01:43.880
dyes or even advanced polycrystalline alloys
that darken when exposed to the heat created

00:01:43.880 --> 00:01:49.109
by the laser light, therefore allowing tiny
little marks to be burned into the surface.

00:01:49.109 --> 00:01:52.430
These translate into the data that is actually
on the disc.

00:01:52.430 --> 00:01:56.979
If we’ve made materials that will get darker
when exposed to intense laser light, what’s

00:01:56.980 --> 00:02:01.880
to stop us from doing the same thing on the
top side of the disc, for making an actual label?

00:02:01.880 --> 00:02:03.200
Well, not much.

00:02:03.200 --> 00:02:09.560
In fact, only a small modification was needed
to turn an ordinary optical drive into a Lightscribe drive.

00:02:09.560 --> 00:02:11.800
And you can see it just here.

00:02:11.800 --> 00:02:15.610
This little doo-dad allows the drive to see
the rotational position of the disc.

00:02:15.610 --> 00:02:20.940
See, for writing data to a disc, its geometric
position is pretty much irrelevant.

00:02:20.940 --> 00:02:25.440
Molded into the plastic of the disc is a spiral
pregroove containing the ATIP, which stands

00:02:25.440 --> 00:02:27.940
for Absolute Time In Pregrrove.

00:02:27.940 --> 00:02:32.460
This not only guides the laser as it writes
data to a blank disc, but it also keeps the

00:02:32.460 --> 00:02:37.680
disc spinning at the correct speed relative
to the data being blasted onto it by the writing laser.

00:02:37.680 --> 00:02:41.280
And staying at the correct speed is all that
matters, really.

00:02:41.280 --> 00:02:46.130
The data can be placed arbitrarily along the
disc as far as its physical location goes,

00:02:46.130 --> 00:02:51.700
and so long as it reproduces the correct sequence
of zeros and ones, the correct data will be read.

00:02:51.700 --> 00:02:57.520
However, to make an image using a single light
source on a rotating disc, the disc’s exact

00:02:57.520 --> 00:02:59.780
position needs to be determined.

00:02:59.780 --> 00:03:03.370
This little guy works with the LightScribe
media to do just that.

00:03:03.370 --> 00:03:08.150
A LightScribe disc looks just like a regular
disc, except the top is almost entirely devoid

00:03:08.150 --> 00:03:12.820
of writing, save for a little bit of brand
and format identification in the center ring.

00:03:12.820 --> 00:03:16.860
But you’ll also see this little barcode
looking thing between the spindle hole and

00:03:16.870 --> 00:03:19.000
the writable portion of the disc.

00:03:19.000 --> 00:03:23.880
When the disc is placed upside down in a LightScribe
enabled drive, the barcode will line up with

00:03:23.880 --> 00:03:25.730
that scanner thing.

00:03:25.730 --> 00:03:30.150
Now the drive can know the disc’s absolute
rotational position so it creates a proper image,

00:03:30.150 --> 00:03:33.130
and not a spirally mess.

00:03:33.130 --> 00:03:37.340
That barcode also encodes information about
the label surface, which is pretty important

00:03:37.340 --> 00:03:40.820
particularly because of the difference between
CDs and DVDs.

00:03:40.820 --> 00:03:43.920
Ah, let’s talk a little bit more about the
disc itself.

00:03:43.920 --> 00:03:48.350
The top surface of most lightscribe discs
is this light tan color.

00:03:48.350 --> 00:03:53.600
The color comes from the material used in
the top coating, developed by Dr. Makarand Gore.

00:03:53.600 --> 00:03:58.000
Just like the dye coating on the underside,
this coating will get darker when it is heated

00:03:58.010 --> 00:03:59.210
up by the laser.

00:03:59.210 --> 00:04:03.940
But, it differs from the dye layer down below
in that it gets much, much darker,

00:04:03.940 --> 00:04:05.620
almost black.

00:04:05.620 --> 00:04:10.160
Through a simple labeling utility, you can
create simple text listings, or even beautiful

00:04:10.160 --> 00:04:12.800
monochrome pictures like this one.

00:04:12.980 --> 00:04:13.480
[pregnant pause]

00:04:13.760 --> 00:04:18.100
Well now, this is beginning to highlight the
problems of lightscribe, but before we get

00:04:18.100 --> 00:04:22.170
too far down that particular rabbit hole,
let’s take a look at how this works.

00:04:22.170 --> 00:04:26.120
I’ve taken the cover off of this slim drive
so we can see it in action.

00:04:26.120 --> 00:04:29.220
I’m having it make a simple label with the
word “Test”.

00:04:29.220 --> 00:04:34.210
First, you can see the scanner activating
to read the barcode on the inner ring.

00:04:34.210 --> 00:04:39.240
Once I started the printing process, I was
extremely surprised at how slowly the disc

00:04:39.240 --> 00:04:40.840
spins when it’s being labeled.

00:04:41.600 --> 00:04:42.380
Look at this!

00:04:42.380 --> 00:04:43.380
This is nuts.

00:04:43.550 --> 00:04:46.520
Luckily, we can see the laser shining through.

00:04:46.530 --> 00:04:49.440
Notice how it flashes briefly at a higher
intensity.

00:04:49.440 --> 00:04:51.720
This is it burning the letters onto the disc.

00:04:51.720 --> 00:04:55.510
What’s interesting here is that the laser
is switched on at all times.

00:04:55.510 --> 00:05:00.880
I’m not sure if any LightScribe drives were
made that could only burn CDs, so I’m wondering

00:05:00.880 --> 00:05:05.820
if we’re seeing the red laser diode for
DVDs burn with a steady glow, and the flashing

00:05:05.820 --> 00:05:09.920
is the high intensity infrared laser diode
blasting the disc with energy.

00:05:10.780 --> 00:05:13.000
♫ low fidelity guitar music ♫

00:05:27.360 --> 00:05:29.380
Perhaps we’re only seeing one or the other,

00:05:29.380 --> 00:05:30.940
♫ the music returns briefly ♫

00:05:30.940 --> 00:05:35.910
but in either case, this suggests that the drive is actually
looking at the surface of the disc, perhaps

00:05:35.910 --> 00:05:40.200
simply for focus, or maybe it actually checks
what it’s laid down.

00:05:40.200 --> 00:05:44.600
Whatever it’s doing, I still can’t get
over how slowly the disc is spinning!

00:05:44.600 --> 00:05:46.660
That’s a surprise.

00:05:46.660 --> 00:05:47.890
But maybe not.

00:05:47.890 --> 00:05:49.780
I’ll explain in a bit.

00:05:49.780 --> 00:05:54.600
With the disc completed, we can now take it
out and sure enough, there’s the word “Test”

00:05:54.600 --> 00:05:56.880
just like we expected.

00:05:58.380 --> 00:06:01.250
But there’s more weirdness in the LightScribe
universe.

00:06:01.250 --> 00:06:04.360
Like the stark difference between CDs and
DVDs.

00:06:04.360 --> 00:06:09.890
I’ve created a basic label and I’ve burned
the same thing onto a CD-R and a DVD-R. You

00:06:09.890 --> 00:06:14.000
might notice that they look mostly similar,
but the DVD label is almost...

00:06:14.000 --> 00:06:15.670
blurry looking.

00:06:15.670 --> 00:06:20.810
This is an odd quirk in the Lightscribe universe,
as DVDs and CDs were made very differently.

00:06:20.810 --> 00:06:23.910
Well, OK, all DVDs and CDs are made differently.

00:06:23.910 --> 00:06:28.590
In a CD, the data layer is actually barely
below the label side of the disc.

00:06:28.590 --> 00:06:33.050
The laser in a CD player is shining through
almost the entire thickness of the disc before

00:06:33.050 --> 00:06:35.330
the reflective surface bounces it back.

00:06:35.330 --> 00:06:38.880
But in a DVD, the data layer is actually in
the middle of the disc.

00:06:38.880 --> 00:06:43.889
You can see this even with standard DVD movies--the
disc has a seam down the middle, as it’s

00:06:43.889 --> 00:06:45.170
made in two halves.

00:06:45.170 --> 00:06:49.650
CD’s don’t have this seam, as they are
a single sheet of polycarbonate.

00:06:49.650 --> 00:06:53.760
Now for some reason, in LightScribe DVDs,
the label coating isn’t simply placed on

00:06:53.760 --> 00:06:55.160
the top of the disc.

00:06:55.160 --> 00:06:59.940
Instead, it’s sandwiched between a top clear
layer and the data layer beneath it.

00:06:59.940 --> 00:07:04.751
And this is why a LightScribe drive needs
to know if this is a DVD or a CD--the drive

00:07:04.751 --> 00:07:08.980
will focus at different depths depending on
which type of media is used.

00:07:08.980 --> 00:07:13.360
This always struck me as kinda odd, as what’s
to stop them from putting the same CD-style

00:07:13.360 --> 00:07:17.760
label coating on the actual top of a standard
DVD-R?

00:07:17.760 --> 00:07:21.340
Putting it in the middle like this meant that
all LightScribe DVD labels looked a little

00:07:21.340 --> 00:07:26.500
soft compared to those of CDs, however it
does appear to increase contrast slightly

00:07:26.500 --> 00:07:31.560
between light and dark, but that could simply
be down to the particular discs I’ve got here.

00:07:31.620 --> 00:07:33.840
That said, there was an advantage to this.

00:07:33.850 --> 00:07:38.960
Firstly, the label surface is more protected
in a LightScribe DVD because it’s not exposed.

00:07:38.960 --> 00:07:43.140
And secondly, a fairly common occurrence with
LightScribe media is for a white powder to

00:07:43.140 --> 00:07:46.320
form on top of the black portions of the label.

00:07:46.320 --> 00:07:50.260
This was simply a side-effect of the burning
process and it was purported to be a harmless

00:07:50.260 --> 00:07:54.870
crystallization of the label layer, however
it would get on your fingers if you touched

00:07:54.870 --> 00:07:58.419
it and wasn’t really pleasant looking on
the disc.

00:07:58.419 --> 00:08:02.290
With a DVD, that happened much less frequently
due to the protected and sealed nature of

00:08:02.290 --> 00:08:06.790
the label, and even if it did, at least the
powder wouldn’t get all over your fingers.

00:08:06.790 --> 00:08:09.940
So, how do you actually create a LightScribe
label?

00:08:09.940 --> 00:08:14.151
Well first, you need to make sure that you
have both LightScribe media and a LightScribe

00:08:14.151 --> 00:08:18.470
enabled optical drive, plus the necessary
LightScribe system utilities and some sort

00:08:18.470 --> 00:08:22.620
of program for creating labels like this Nero
Smart Essentials thing.

00:08:22.620 --> 00:08:24.229
You know, easy.

00:08:24.229 --> 00:08:27.410
But assuming you have all of that ready to
go, it’s pretty simple.

00:08:27.410 --> 00:08:32.860
The Nero software is about as user-friendly
as can be for 2004-ish, and it does something

00:08:32.860 --> 00:08:37.500
that at first seems really really weird, but
you will quickly learn is totally understandable.

00:08:37.500 --> 00:08:42.160
I’ll add a text box and as soon as I do
so, that box becomes a…

00:08:42.160 --> 00:08:43.120
crescent?

00:08:43.620 --> 00:08:44.860
Erm, OK.

00:08:45.320 --> 00:08:48.280
Well, from here, I have a pretty good degree
of customization.

00:08:48.290 --> 00:08:53.110
I can choose my typeface, its font size, bold
and italics, its justification and all that,

00:08:53.110 --> 00:08:55.410
just like a basic word processor.

00:08:55.410 --> 00:08:59.459
And then I hit OK, and it gets wrapped around
that crescent thing.

00:08:59.459 --> 00:09:04.000
Well, I can turn that off by unselecting the
“Bend” checkbox, and now things look a

00:09:04.000 --> 00:09:05.360
little more normal.

00:09:05.360 --> 00:09:10.100
Let’s just do some quick customization here,
maybe add a little something extra, and now

00:09:10.100 --> 00:09:14.680
I think that’s a delightful design, worthy
of a LightScribe label.

00:09:14.680 --> 00:09:19.640
So now, I’ll grab my CD which already has
my Awesome Mix 2006 on it, and I’ll pop

00:09:19.640 --> 00:09:21.889
it upside-down into the drive.

00:09:21.889 --> 00:09:23.439
I can now burn the label.

00:09:23.439 --> 00:09:27.920
So, I hit the little button, and now I can
select between “Draft, Normal, and Best”.

00:09:27.920 --> 00:09:32.990
I can even get a preview of what this will
look like on the finished disc, a handy little feature.

00:09:32.990 --> 00:09:37.309
Of course, I don’t settle for less than
the best, so I’ll hit Best, and now here’s

00:09:37.309 --> 00:09:40.759
where LightScribe’s weaknesses really come
into play.

00:09:40.760 --> 00:09:43.240
It tells me this will take about 15 minutes.

00:09:43.840 --> 00:09:45.500
Well, that’s a lie right there.

00:09:45.510 --> 00:09:49.060
This is gonna take more like 23 to 25 minutes.

00:09:49.060 --> 00:09:51.850
Yeah, LightScribe is anything but fast.

00:09:51.850 --> 00:09:53.350
But that’s not unexpected.

00:09:53.350 --> 00:09:57.810
Remember one of its design goals was to avoid
reinventing the wheel and use existing optical

00:09:57.810 --> 00:09:59.430
drive technology.

00:09:59.430 --> 00:10:00.819
And for the most part it did.

00:10:00.819 --> 00:10:04.060
But, let’s think for a moment how limiting
that was.

00:10:04.060 --> 00:10:09.290
The laser in a CD burner is normally focusing
its power onto a microscopic spot, so all

00:10:09.290 --> 00:10:14.640
of its power becomes concentrated and realistically
the laser doesn’t need to be all that powerful.

00:10:14.640 --> 00:10:19.220
But if we’re trying to draw with it, we
don’t want it to be focused onto a microscopic

00:10:19.230 --> 00:10:21.370
point that we can’t see.

00:10:21.370 --> 00:10:25.920
When burning a label, a LightScribe drive
actually defocuses the laser so that the point

00:10:25.920 --> 00:10:29.249
it’s burning is larger (and actually visible).

00:10:29.249 --> 00:10:31.880
But that means that the disc has to travel
more slowly,

00:10:31.880 --> 00:10:35.660
as we now know, WAY MORE SLOWLY,

00:10:35.660 --> 00:10:40.180
because with a less concentrated spot, the
energy is more spread out, and the laser can’t

00:10:40.180 --> 00:10:42.279
heat the label as quickly.

00:10:42.279 --> 00:10:43.279
Bummer.

00:10:43.279 --> 00:10:47.920
And, because the drives were only lightly
modified from standard optical drives, the

00:10:47.920 --> 00:10:50.680
discs could only spin in one direction.

00:10:50.680 --> 00:10:54.949
That might not seem like a limitation, but
that’s precisely why the label-making program

00:10:54.949 --> 00:10:57.400
would bend the text by default.

00:10:57.400 --> 00:11:02.320
See, the time it takes to burn a label is
directly dependent on the range from the inside

00:11:02.340 --> 00:11:06.040
boundary to the outside circumference that
is being used.

00:11:06.040 --> 00:11:09.500
And by being used, I mean AT ALL.

00:11:09.500 --> 00:11:15.040
Even if just a thin line is drawn from here
to here, the label will take 25 minutes to create.

00:11:15.040 --> 00:11:19.300
This is because it can’t just rock the disc
back and forth to make that line.

00:11:19.300 --> 00:11:23.589
It burns the label just like it burns data,
so it has to follow a spiral starting from

00:11:23.589 --> 00:11:27.940
the inside boundary and going all the way
to the outside edge.

00:11:27.940 --> 00:11:30.060
Remember that Test label?

00:11:30.070 --> 00:11:34.769
It spent the majority of the time with the
laser off, and because it can’t just skip

00:11:34.769 --> 00:11:40.189
the blank parts of the label, it takes a long
time to write just a single word.

00:11:40.189 --> 00:11:44.069
But the drive CAN skip blank sections along
the disc’s radius.

00:11:44.069 --> 00:11:49.649
So, if you bend the text into a ring, then
only this region is actually being used.

00:11:49.649 --> 00:11:53.750
So the drive can skip all this, burn from
here to here, and then it’s done.

00:11:53.750 --> 00:11:56.100
And here’s how that comes into play.

00:11:56.100 --> 00:12:00.319
This disc here, even though it’s just a
small amount of text, took about 25 minutes

00:12:00.319 --> 00:12:01.420
to make.

00:12:01.420 --> 00:12:06.960
The text gets very close to the inside edge,
and continues almost all the way to the outside edge.

00:12:06.960 --> 00:12:12.200
So even though none of this space is being
used, the laser still had to travel over all of it.

00:12:12.200 --> 00:12:16.500
But this disc, with much more written information,
only took about 10 minutes.

00:12:16.509 --> 00:12:20.910
All of the text is contained between these
two boundaries, so the inside portion could

00:12:20.910 --> 00:12:24.399
be skipped, and the drive didn’t need to
burn anything past here.

00:12:24.399 --> 00:12:30.329
So, to save time, the program is always going
to encourage you to bend the text like this,

00:12:30.329 --> 00:12:33.399
as these labels can me made in as little as
5 minutes.

00:12:33.399 --> 00:12:37.100
If you’re OK with 12 point font, this can
get down to 2.

00:12:37.100 --> 00:12:41.399
With that limitation, though, how attractive
is the system, really?

00:12:41.400 --> 00:12:45.260
Sure, this is more legible than a sharpie,
but if you want to make …

00:12:45.260 --> 00:12:47.380
professional looking labels like this,

00:12:47.380 --> 00:12:51.760
you’ll be spending at
least 15 minutes each go, and probably more.

00:12:51.760 --> 00:12:55.420
You could save some time by selecting either
the “draft” or “normal” settings,

00:12:55.420 --> 00:13:00.760
but those sacrifice burn intensity and/or
resolution and will produce a lighter image.

00:13:00.760 --> 00:13:04.160
And the lengthiness of the burn process isn’t
the only weakness.

00:13:04.160 --> 00:13:07.910
You may have noticed how low-contrast this
atrocity was.

00:13:07.910 --> 00:13:10.600
Ignoring the fact that it’s a monochrome
image

00:13:10.600 --> 00:13:12.520
(c’mon, we’re not making miracles here)

00:13:12.520 --> 00:13:17.260
this is a rather low-contrast affair
even when burned on the “best” setting.

00:13:17.260 --> 00:13:23.380
LightScribe looks pretty good with black text,
but introduce images and things get less optimal.

00:13:23.389 --> 00:13:27.649
In order to look their best on a LightScribe
label, the image should be adjusted to have

00:13:27.649 --> 00:13:32.260
borderline extreme contrast, an adjustment
that is unfortunately omitted

00:13:32.260 --> 00:13:34.220
from this labeling utility.

00:13:34.220 --> 00:13:37.079
And the image quality concerns don’t stop
there.

00:13:37.079 --> 00:13:41.089
Look a little more closely at these labels
and you’ll see that the text isn’t entirely

00:13:41.089 --> 00:13:42.730
aligned right.

00:13:42.730 --> 00:13:46.040
There is a slight shifting going on at many
points.

00:13:46.040 --> 00:13:50.589
Some of this is likely down to my particular
LightScribe drive, but the format was prone

00:13:50.589 --> 00:13:52.629
to this happening from time to time.

00:13:52.629 --> 00:13:56.300
I’ve even had a few discs come out as a
complete mess,

00:13:56.300 --> 00:13:58.760
likely due to a dirty barcode ring.

00:13:58.760 --> 00:14:02.399
This is real, by the way, this is supposed
to have words on it.

00:14:02.399 --> 00:14:06.140
And here’s one image abnormality that’s
appeared on every single LightScribe disc

00:14:06.140 --> 00:14:07.689
I’ve ever made.

00:14:07.689 --> 00:14:13.200
You can see the actual spiral pattern of the
laser’s travel in solidly dark portions.

00:14:13.200 --> 00:14:17.220
Of course, I think that’s pretty neat but
let’s be honest, it’s a flaw.

00:14:17.230 --> 00:14:20.500
You’re probably thinking of another flaw
to LightScribe that kept it from reaching

00:14:20.500 --> 00:14:23.060
mass popularity: Cost.

00:14:23.060 --> 00:14:26.279
LightScribe drivers were probably stupid expensive,
and the discs?

00:14:26.280 --> 00:14:27.980
Pfft, waste of money.

00:14:27.980 --> 00:14:29.380
Actually, no.

00:14:29.740 --> 00:14:33.459
The drives themselves were barely any more
expensive than standard drives.

00:14:33.459 --> 00:14:37.450
Even in the early days, there were plenty
of LightScribe enabled drives that actually

00:14:37.450 --> 00:14:41.610
cost less than standard drives from some competing
manufacturers.

00:14:41.610 --> 00:14:46.660
Remember, there’s not much different about
a LightScribe drive, and HP was happy to license

00:14:46.660 --> 00:14:48.399
it to many manufacturers.

00:14:48.399 --> 00:14:54.410
By 2005, 6 different drive manufacturers had
signed on to make LightScribe drives.

00:14:54.410 --> 00:14:57.840
And the media was a bit more expensive than
standard blank media,

00:14:57.840 --> 00:15:00.300
but honestly not by much.

00:15:00.300 --> 00:15:04.939
Assuming you were sticking to mainstream brands
and not bargain basement specials, an equivalent

00:15:04.940 --> 00:15:11.640
LightScribe disc from the same manufacturer
was only about 20 to maybe 50% more expensive.

00:15:11.640 --> 00:15:16.540
It’s hard to make a comparison now because
LightScribe is pretty much dead, but I recall

00:15:16.540 --> 00:15:23.520
that a spindle of 50 LightScribe DVDs was
about $30, and CDs were between $22 and $25.

00:15:23.520 --> 00:15:27.860
Honestly that seemed very reasonable to me,
especially because there’s an added cost

00:15:27.860 --> 00:15:31.569
to either paper labels or inkjet-printable
CDs.

00:15:31.569 --> 00:15:33.139
Oh, paper labels.

00:15:33.139 --> 00:15:34.139
Ugh.

00:15:34.139 --> 00:15:35.529
How I hated paper labels.

00:15:35.529 --> 00:15:40.269
That was the single greatest advantage of
LightScribe in my eyes, as they worked great

00:15:40.269 --> 00:15:41.639
in cars.

00:15:41.639 --> 00:15:46.980
A CD with a paper label never behaves too
nicely with the slot loading players in cars

00:15:46.980 --> 00:15:50.360
or many Apple products back when they included
optical drives

00:15:50.360 --> 00:15:51.720
and headphone jacks.

00:15:51.720 --> 00:15:56.279
LightScribe discs just looked great without
any compatibility issues, and everyone who

00:15:56.279 --> 00:15:59.420
I ever gave one to was impressed with them.

00:15:59.420 --> 00:16:03.959
So really, it’s just a little sad that no
one cared to use them more.

00:16:03.959 --> 00:16:05.149
But, I understand.

00:16:05.149 --> 00:16:10.429
A sharpie and a cheap CD is pretty sufficient,
particularly since so many burned discs were

00:16:10.429 --> 00:16:12.989
just throwaway affairs to begin with.

00:16:12.989 --> 00:16:15.949
And there were still more problems with LightScribe.

00:16:15.949 --> 00:16:20.879
The label surface is pretty susceptible to
wear (in CDs anyway), and it can fade quickly

00:16:20.879 --> 00:16:26.129
if left in direct sunlight or exposed to extreme
heat, and over a period of years the label

00:16:26.129 --> 00:16:28.829
will fade regardless unless cared for.

00:16:28.829 --> 00:16:31.790
They can last a long time if cared for, though.

00:16:31.790 --> 00:16:36.560
These backup discs for my netbook (that’s
right, netbook, remember those?) are around

00:16:36.560 --> 00:16:39.720
7 or 8 years old now and the labels look fine.

00:16:39.720 --> 00:16:43.989
Granted, these are DVDs with the inherent
protection of the top surface layer.

00:16:43.989 --> 00:16:45.780
Where is LightScribe today?

00:16:45.780 --> 00:16:47.540
Officially deceased.

00:16:47.540 --> 00:16:49.500
You knew it was coming, didn’t you?

00:16:49.500 --> 00:16:54.660
HP officially ended LightScribe support in
2013 by removing its website and even going

00:16:54.660 --> 00:17:00.260
so far as to say “you can find the software
you need somewhere else, not here.”

00:17:00.260 --> 00:17:04.940
And while you can still get LightScribe drives
and media, it’s pretty much new old stock

00:17:04.949 --> 00:17:06.419
only at this point.

00:17:06.419 --> 00:17:11.970
Today, you can find the LightScribe utilities
you may need at lightscribesoftware.org, a

00:17:11.970 --> 00:17:16.000
website run by Steve Nelson who is really
going out of his way to keep LightScribe support

00:17:16.000 --> 00:17:17.000
going.

00:17:17.000 --> 00:17:20.880
And indeed, I owe him thanks, as I needed
to download the system utility to make the

00:17:20.880 --> 00:17:22.439
discs for this video.

00:17:22.439 --> 00:17:27.539
But before it died, LightScribe was improved
by offering discs in other colors, but that

00:17:27.539 --> 00:17:30.350
was about all the innovation it ever received.

00:17:30.350 --> 00:17:35.320
If they could have gotten a full label done
in 5 minutes, I think it would have fared better.

00:17:35.320 --> 00:17:40.640
But then again, that would probably require
a much stronger laser than what’s in a garden

00:17:40.649 --> 00:17:47.289
variety optical drive, making the drive much
more expensive, and further limiting appeal.

00:17:47.289 --> 00:17:50.080
Oh well, it was neat while it lasted.

00:17:50.080 --> 00:17:54.000
Thanks for watching, I hope you enjoyed this
look into what I honestly feel like is perhaps

00:17:54.000 --> 00:17:57.980
the most underappreciated development in optical
disc history.

00:17:57.980 --> 00:18:01.500
I don’t know what could have been done to
make LightScribe a little more popular because

00:18:01.500 --> 00:18:07.179
let’s face it, how often did you even want
to make a nice label for your angsty mixes?

00:18:07.179 --> 00:18:11.950
And if you needed to make discs professionally,
it’s just far too slow and by that point

00:18:11.950 --> 00:18:16.299
you would be wiser to invest in some sort
of screen printing setup or even just having

00:18:16.299 --> 00:18:18.990
ordering discs to be commercially pressed.

00:18:18.990 --> 00:18:23.299
It was always going to be a niche product,
even though it was pretty neat.

00:18:23.299 --> 00:18:27.370
As always, thank you to everyone who supports
the channel on Patreon, especially the fine

00:18:27.370 --> 00:18:29.710
folks that are scrolling up your screen.

00:18:29.710 --> 00:18:35.130
A lot of channels here on YouTube need to
rely on outside sponsorships to stay possible.

00:18:35.130 --> 00:18:39.380
But thanks to the amazing support of people
like you, this channel doesn’t.

00:18:39.380 --> 00:18:43.220
If you’d like to become one of these awesome
people and help support the channel, and get

00:18:43.220 --> 00:18:47.970
behind-the-scenes access, sneak peaks, and
other perks, please check out my Patreon page.

00:18:47.970 --> 00:18:50.680
Thanks for your consideration, and I’ll
see you next time.

00:18:50.680 --> 00:18:53.000
And now, the outtro music.

00:18:54.000 --> 00:18:57.160
♫ suspiciously smooth jazz ♫

00:18:59.820 --> 00:19:04.580
A bonus fact about LightScribe: Because of
that barcode thing, the disc actually has

00:19:04.580 --> 00:19:06.769
a natural orientation.

00:19:06.769 --> 00:19:11.320
This means you can add something to an already
labeled disc simply by burning something onto

00:19:11.320 --> 00:19:12.909
it in the unused area.

00:19:12.909 --> 00:19:18.690
So, my Awesome Mix 2006 can be amended with
a warning for non-awesome people.

00:19:18.690 --> 00:19:23.450
Also, this allowed you to burn the same label
again, which would make it a little darker,

00:19:23.450 --> 00:19:28.710
but with repeated burns slight alignment errors
would compound and make the image increasingly

00:19:28.710 --> 00:19:29.500
blurry.

00:19:29.500 --> 00:19:34.560
LightScribe was not the first direct-disc
labeling product, nor would it be the last.

00:19:34.560 --> 00:19:40.900
In 2002, Yamaha had developed the disturbingly
named DiscT@2 (pronounced “Disc Tattoo”)

00:19:40.980 --> 00:19:42.020
--uh that’s terrible--

00:19:42.020 --> 00:19:45.200
which could etch
a sorta-label on the bottom side of a CD or

00:19:45.210 --> 00:19:48.190
DVD in the unused data portion.

00:19:48.190 --> 00:19:53.090
Um, lots of problems there, you can’t use
it unless the disc isn’t anywhere near full,

00:19:53.090 --> 00:19:58.950
the “label” is on the bottom side so not
really a label, and also these weren’t radically

00:19:58.950 --> 00:20:02.509
easy-to-see because the dye layer isn’t
meant for that.

00:20:02.509 --> 00:20:06.880
Nevertheless, it was briefly a thing, but
had very little support.

00:20:06.880 --> 00:20:11.160
NEC would later use Yamaha’s patent on DiscT@2

00:20:11.160 --> 00:20:13.100
(seriously, that’s an awful name)

00:20:13.100 --> 00:20:17.440
to create LabelFlash, which was a direct competitor
to LightScribe.

00:20:17.440 --> 00:20:22.580
This came out in 2006, with the discs having
a bright blue label on top.

00:20:22.580 --> 00:20:27.740
It fared even worse than LightScribe, probably
because it was a later format with less manufacturer

00:20:27.740 --> 00:20:32.730
support, the discs were way more expensive
than LightScribe media (like 2 or 3 times

00:20:32.730 --> 00:20:36.870
more expensive) and it also was limited to
DVDs only.

00:20:36.870 --> 00:20:39.919
And I’ll leave you with something that I
can’t demonstrate unless smell-o-vision

00:20:39.920 --> 00:20:41.260
takes off.

00:20:41.260 --> 00:20:44.380
LightScribe media has a very distinctive odor.

00:20:44.380 --> 00:20:49.560
Crack open a fresh spindle of LightScribe
discs and you’ll be greeted with a not-unpleasant

00:20:49.570 --> 00:20:53.590
but certainly unnatural mild chemical smell.

00:20:53.590 --> 00:20:57.500
The best way to describe it is, I think, musty
crayons.

00:20:58.580 --> 00:21:03.380
Yeah, it’s a little musty but also plasticy
and like hot wax.

00:21:03.389 --> 00:21:04.889
Musty crayons.

00:21:04.889 --> 00:21:09.760
I actually kinda like it, but I have a feeling
it’s not exactly healthy.

